Mark Zuckerberg’s new challenge: Eating only what he kills


Its kind of easy adhering to a strict diet when you’re a BILLIONAIRE… sheeesh… but FaceCook..I mean Book CEO Mark Zuckerberg has taken healthy eating to bloody new heights. The Internet boy wonder has issued a personal challenge vowing that “The only meat I’m eating is from animals I’ve killed myself.”

Not a bad idea, except raising chickens and cows in Brooklyn may not be the best agenda to follow. “I’m eating a lot healthier foods, ” says the 27 yr old mogul. “And I’ve learned a lot about sustainable farming and raising of animals,” he says. “It’s easy to take the food we eat for granted when we can eat good things every day.” However, his first kill was a lobster, which he simply boiled alive.

Zuck was introduced to this lifestyle by Jesse Cool, a restaurant owner and author who has been an advocate for local, sustainable, organic food production for over 35 years.
Cool, who runs CoolEatz.com, walked Zuck through the killing process, stating “He cut the throat of the goat with a knife, which is the most kind way to do it,” says Cool. The animal is then taken to a butcher who cuts it up into parts for Zuck. He recently ate a chicken, including the heart and liver, and used the feet to make stock. He posted a photo of the bird on his Facebook page, along with a list of the dishes he made from it.

Mark recently sent Fortune an email detailing his thoughts:

To start, let me give you some background on what I’m doing. Every year in recent memory, I’ve taken on a personal challenge — something to learn about the world, expand my interests and teach myself greater discipline. I spend almost all of my time building Facebook, so these personal challenges are all things I wouldn’t normally have the chance to do if I didn’t take the time.

Last year, for example, my personal challenge was to learn Chinese. I blocked out an hour every day to study and it has been an amazing experience so far. I’ve always found learning new languages challenging, so I wanted to jump in and try to learn a hard one. It has been a very humbling experience. With language, there’s no way to just “figure it out” like you can with other problems — you just need to practice and practice. The experience of learning Mandarin has also led me to travel to China, learn about its culture and history, and meet a lot of new interesting people.

This year, my personal challenge is around being thankful for the food I have to eat. I think many people forget that a living being has to die for you to eat meat, so my goal revolves around not letting myself forget that and being thankful for what I have. This year I’ve basically become a vegetarian since the only meat I’m eating is from animals I’ve killed myself. So far, this has been a good experience. I’m eating a lot healthier foods and I’ve learned a lot about sustainable farming and raising of animals.

I started thinking about this last year when I had a pig roast at my house. A bunch of people told me that even though they loved eating pork, they really didn’t want to think about the fact that the pig used to be alive. That just seemed irresponsible to me. I don’t have an issue with anything people choose to eat, but I do think they should take responsibility and be thankful for what they eat rather than trying to ignore where it came from.

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